ASP

Albemarle Street Partners (ASP) is an established, London based investment consultancy, formed in 2012 by a team of experienced investment professionals.

The requirement was for a modern typographic logo that still retained an element of tradition. Apart from utilising a font with simple serifs, it was also decided to include an element which differentiated it from plain set text, and so two letters were joined to also add a degree of flow or movement.